Some teens, not using Facebook.
Twitter has overtaken Facebook as the social media network that is most important to teens, according to Piper Jaffray's semi-annual teen market research report.
Twitter is the new king of teens, with 26% naming it as their "most important" social site. Only 23% said Facebook was most important, down from a high of 42%.
But Twitter should not become complacent, the report suggests. That's because Instagram has rocketed in popularity with teens. 23% said Facebook-owned Instagram was their No.1 choice, up from 12% a year ago.
The stats dovetail with a Pew report. Here's Pew's money quotefrom a 14-year-old girl:
“I got mine [Facebook account] around sixth grade. And I was really obsessed with it for a while. Then towards eighth grade, I kind of just -- once you get into Twitter, if you make a Twitter and an Instagram, then you'll just kind of forget about Facebook, is what I did.”
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